This is totally totally awesome.
We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.
Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.
This year, we wondered what we could do to showcase the amazing inventive power that girls have. So…we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.
If you like what GoldieBlox is doing to innovate for girls’ toys, you could Like them on Facebook. And if you want to see them win a chance at airing their commercial in the Super Bowl (instead of seeing another creepy GoDaddy ad), you could vote here.
While one can watch this episode for its comic potential, a part of me hurt for Rick, here. Seeing as how he was kept out in the cold by her and how much she made him work for the details - the apparent ease with which she let Alex Conrad in must have hurt him. Same goes for the Eric Vaughn debacle - but let’s not get into that…